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The Intro Video for the 2025-26 Arizona Men's Basketball Home Opener. This is the video that plays every time on our home court before the starting lineups are announced. This is peridocially updated throughout the year with new highlights. 2025 Men's Basketball Intro Video

While game day may start on a singular date, the creative process for a gameday starts long before the ball ever tips off, and also long after the game has ended. Before the lights turn on, before the crowd fills up the stands, and before my camera even starts rolling, all the way past when the clock hits 00:00, and the game has sometimes been days past, the story that we as a creative department want to tell has long already been set into motion. The planning, the adaptabili

10-20 years ago, the creative content aspect within college athletics was almost an afterthought. A singular intern may have been hired to run an entire team/athletics program's social media pages. Using a collegiate men's basketball program as an example, the posts may have looked like game highlights, maybe a picture or two during the week of practice, etc. and then move onto the next thing. Now? The creative content department is the heartbeat of many collegiate athletic p